Newest in New

All new posts will be at www.AltruApparel.com . Yeah!

Hipster Muzak

Spotted at the Helm’s Bakery in Culver’s restaurateur and designer furniture mecca…

Altru on first moon landing

Neil Armstrong, Lunar Rover, and girl wearing Altru shirt!

Altru on first Moon Landing

Eclipse of the Mystics

No its not a new power metal band from Finland, but you may wish listen to some sweet guitar noodling and operatic metal vox while checking out this month’s solar eclipse.

Solar Eclipse 2009

Fantastic Touch Altru's Eclipse shirt

LesMads.DE

Music, Models, Clothing, Shopping and rad girls who occasionally wear Altru.

In the Hell's Kitchen with LesMads

….and Buzzworthy on MTV

Special thanks to Tamar Anitai for this rad write-up and of course to Alexa Chung for wearing it so well!

Alexa Chung on MTV's Buzzworthy

Big in Amsterdam

Netherlands Dude in Altru La Bicyclette

Plot Laid Thick

Altru is proud to announce its side venture, Plot Laid Thick. In an effort to get the Altru into the hands of the people who may not live near one of the boutiques who carry the Altru brand, we have come up with Plot Laid Thick. The new label will include all new designs on new fashion tees. These are the first two which will be available at a Target near you: “Great White” and “I Can’t Live Without My Radio”

Altru. in.

Altru Apparel in Seacrest’s style blog. Officially metro. Click to enter Ryan’s empire.

Click to read Seacrest's Blog.

An Evening with R. Crumb, October 29th

Making a rare public appearance and discussion session all the way from France, R. Crumb stops by in conjunction with his exhibition at the Hammer Museum (Oct 24th to Feb 7). Having licensed Crumb’s Fritz the Cat and Keep on Truckin’ designs (as well as others), we are especially excited about this one! Click for more info.